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Often used for marketing and promotion, multimedia
delivers a “bigger bang for the buck” than most
other mediums, because it can combine a rich interactive experience
with video, animation, sound effects, music and voiceover.
It can also be delivered across many platforms ready to be
distributed to existing and new communications channels.
Presentations that would be unsuitable for the web can be delivered
on a CD, DVD, loaded onto a laptop for a compelling personal
demonstration, presented on a touchscreen kiosk or projected
onto a video screen. The medium’s
personal, interactive experience attracted AT&T who applied it effectively to inform their business customers of
new services.
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Cheap mass delivery platforms that are easy to
mail or hand out, CDs and DVDs are a cost-effective way to deliver
rich multimedia messages about your business, product or service.
Mozgomedia has long experience and a great deal of expertise
in producing and delivering compelling multimedia presentations
for these mediums.
For example, we created a CD & Laptop Presentation for Neuberger-Berman's sales force that incorporated extensive video, animation, voiceover
and music combined with PowerPoint presentations, and produced
a consumer CD-ROM released world-wide in four languages entitled “Images of Budapest.”
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Often used by CEO's, marketing professionals
and a company sales force, laptop multimedia presentations
are effective and impressive. Exceeding the limitations of
a CD, they can incorporate the driving power of multimedia
and be projected to full screen video with full stereo sound.
The sales force at Channel
One Broadcasting and Omnicom’s
CEO both benefited from delivering their message via this dynamic
platform.
As businesses change, so does their message. Mozgomedia’s
multimedia presentations can be easily updated to reflect those
changes – quickly, professionally and in time for your
next meeting or speaking engagement.
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Mixed with dynamic graphics and animation,
and projected to a big screen with full sound, video is a powerful medium with the potential to affect and impress large audiences.
Deloitte Touche Tohmatsu and Chase
Bank chose this medium to effectively broaden their reach.
With optimal re-use methodology the price per distribution
channel can be reduced and your message translated across many
powerful marketing channels with delivery on the web, CDs or DVDs including high definition Blu-Ray DVDs.
" . . . video direct marketing has generated response rates as high as 60%.
Conversion rates for video direct marketing are as high as 23%. ROIs are as high
as (and exceeding) 1200%"
– Marketing with Video, DVD & CD-ROM
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